Trevor Carmick

Biography
Trevor Carmick is the main editor for Shotgun Media Group.

Beer Labels in Motion
Started in May 2013, Beer Labels in Motion is a tumblr blog created by Trevor Carmick. The blog features animated GIF images of beer labels created by Carmick. The art and characters on various craft beer labels come to life like never before. On his site, thunder blazes from the stormy clouds, bowtied pigs joyfully slams into their bellies and superman flies towards you holding his dog. He makes all the characters and environments on the bottles and cans come alive.

According to Carmick, the hardest part of creating these GIFS is to get them to loop seamlessly and continuously. One of his rule is that he has to drink the beer for the label he is creating.